Deliverable<\/h3>\n
The Synergetic Group created a strategic, comprehensive communications plan and all materials to successfully communicate to 30,000 employees in a multi-phased global implementation.<\/p>\n
Result<\/h3>\n\n- On-time, flawless, relevant communications<\/li>\n
- 98% of employees clearly understood changes upon implementation<\/li>\n<\/ul>\n
<\/p>\n
________________________<\/p>\n
<\/p>\n
Crisis Communications<\/strong><\/h2>\nSituation<\/strong><\/h3>\nA long-established professional organization that serves the medical community and the public was subjected to a class-action lawsuit, charging it did not safeguard the personal information of its constituents.<\/p>\n
The Synergetic Group was engaged to help with a brand building and reputation improvement strategy.<\/p>\n
Approach<\/strong><\/h3>\nThe Synergetic Group worked with the executive director, executive committee of the board and legal counsel to fully understand the situation and concerns and align on objectives and goals. We then collaboratively created a communication strategy and actionable plans to help rebuild the organization\u2019s reputation. In doing so, we<\/p>\n
\n- Defined and assessed audiences and other key stakeholders<\/li>\n
- Developed a compelling narrative and a plan for conveying key messages through various channels<\/li>\n
- Identified risks and mitigation<\/li>\n
- Identified and trained strategic spokespersons<\/li>\n
- Established KPIs.<\/li>\n<\/ul>\n
Deliverable<\/strong><\/h3>\nThe Synergetic Group delivered an integrated marketing and communications plan to strengthen the organization\u2019s reputation and brand. Among the other materials developed, we equipped board members with talking points to confidently respond to questions from various internal and external stakeholders.<\/p>\n
Result<\/strong><\/h3>\n\n- Improved relationships between organization and stakeholders<\/li>\n
- Renewed confidence in the organization\u2019s competence and mission<\/li>\n<\/ul>\n
<\/p>\n
________________________<\/p>\n
<\/p>\n
C-Suite Communications<\/strong><\/h2>\nSituation<\/strong><\/h3>\nThe new CEO and Firm Managing Partner at a top-25 accounting and advisory firm felt that the existing Mission, Vision and Values did not reflect where she wanted to take the Firm.<\/p>\n
The Synergetic Group was hired to help refine the company\u2019s Mission, Vision and Values, define key messaging, and provide a strategic communications plan, a crisis communications plan and a social media policy as well as provide ongoing communication guidance to the senior leaders and the marketing team for the duration of the contract.<\/p>\n
Approach<\/strong><\/h3>\nKey aspects of The Synergetic Group\u2019s approach included the following:<\/p>\n
\n- Audited the Firm\u2019s recent communications as well as the messaging of its key competitors<\/li>\n
- Led the Executive Leadership Team in a full-day messaging workshop, including a competitive review, and drafted the Firm\u2019s key messages and supporting proof points.<\/li>\n
- Gained an understanding of the organization to be able to create and provide a sound and realistic strategic communications plan<\/li>\n
- Reviewed and edited all communications to be sent to a broad audience (associates, clients, media) for consistency of message and appropriate tone<\/li>\n<\/ul>\n
Deliverable<\/strong><\/h3>\nThe Synergetic Group<\/p>\n
\n- Helped the CEO and leadership team revise and refine new Mission, Vision and Values<\/li>\n
- Created and delivered a Strategic Communications Plan and helped implement<\/li>\n
- Developed and delivered a comprehensive Crisis Communication Plan<\/li>\n
- Researched, wrote and delivered a Social Media Policy<\/li>\n
- Created and edited communications to support a variety of initiatives, including the following:\n
\n- Annual employee engagement survey<\/li>\n
- Benefits enrollment communication plan and content<\/li>\n
- Business acquisition<\/li>\n
- Coronavirus communications to associates and clients, including office and travel policy changes and work from home guidance<\/li>\n
- Diversity, Equity and Inclusion plans<\/li>\n
- Office closure<\/li>\n
- Offshoring activities<\/li>\n
- Supplier data breach.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
Result<\/strong><\/h3>\n\n- Comprehensive, clear and aligned communications messaging to associates, clients and the media<\/li>\n
- Elevated the skill set of in-house communicators<\/li>\n<\/ul>\n
<\/p>\n
________________________<\/p>\n
<\/p>\n
Contact us to discuss how we can help you!<\/a><\/h2>\n![](\"https:\/\/i0.wp.com\/thesynergeticgroup.com\/wp-content\/uploads\/2017\/04\/The_Synergetic_Group14.jpg?resize=900%2C563\")
<\/p>\n","protected":false},"excerpt":{"rendered":"
<\/p>\n
________________________<\/p>\n
<\/p>\n
Crisis Communications<\/strong><\/h2>\nSituation<\/strong><\/h3>\nA long-established professional organization that serves the medical community and the public was subjected to a class-action lawsuit, charging it did not safeguard the personal information of its constituents.<\/p>\n
The Synergetic Group was engaged to help with a brand building and reputation improvement strategy.<\/p>\n
Approach<\/strong><\/h3>\nThe Synergetic Group worked with the executive director, executive committee of the board and legal counsel to fully understand the situation and concerns and align on objectives and goals. We then collaboratively created a communication strategy and actionable plans to help rebuild the organization\u2019s reputation. In doing so, we<\/p>\n
\n- Defined and assessed audiences and other key stakeholders<\/li>\n
- Developed a compelling narrative and a plan for conveying key messages through various channels<\/li>\n
- Identified risks and mitigation<\/li>\n
- Identified and trained strategic spokespersons<\/li>\n
- Established KPIs.<\/li>\n<\/ul>\n
Deliverable<\/strong><\/h3>\nThe Synergetic Group delivered an integrated marketing and communications plan to strengthen the organization\u2019s reputation and brand. Among the other materials developed, we equipped board members with talking points to confidently respond to questions from various internal and external stakeholders.<\/p>\n
Result<\/strong><\/h3>\n\n- Improved relationships between organization and stakeholders<\/li>\n
- Renewed confidence in the organization\u2019s competence and mission<\/li>\n<\/ul>\n
<\/p>\n
________________________<\/p>\n
<\/p>\n
C-Suite Communications<\/strong><\/h2>\nSituation<\/strong><\/h3>\nThe new CEO and Firm Managing Partner at a top-25 accounting and advisory firm felt that the existing Mission, Vision and Values did not reflect where she wanted to take the Firm.<\/p>\n
The Synergetic Group was hired to help refine the company\u2019s Mission, Vision and Values, define key messaging, and provide a strategic communications plan, a crisis communications plan and a social media policy as well as provide ongoing communication guidance to the senior leaders and the marketing team for the duration of the contract.<\/p>\n
Approach<\/strong><\/h3>\nKey aspects of The Synergetic Group\u2019s approach included the following:<\/p>\n
\n- Audited the Firm\u2019s recent communications as well as the messaging of its key competitors<\/li>\n
- Led the Executive Leadership Team in a full-day messaging workshop, including a competitive review, and drafted the Firm\u2019s key messages and supporting proof points.<\/li>\n
- Gained an understanding of the organization to be able to create and provide a sound and realistic strategic communications plan<\/li>\n
- Reviewed and edited all communications to be sent to a broad audience (associates, clients, media) for consistency of message and appropriate tone<\/li>\n<\/ul>\n
Deliverable<\/strong><\/h3>\nThe Synergetic Group<\/p>\n
\n- Helped the CEO and leadership team revise and refine new Mission, Vision and Values<\/li>\n
- Created and delivered a Strategic Communications Plan and helped implement<\/li>\n
- Developed and delivered a comprehensive Crisis Communication Plan<\/li>\n
- Researched, wrote and delivered a Social Media Policy<\/li>\n
- Created and edited communications to support a variety of initiatives, including the following:\n
\n- Annual employee engagement survey<\/li>\n
- Benefits enrollment communication plan and content<\/li>\n
- Business acquisition<\/li>\n
- Coronavirus communications to associates and clients, including office and travel policy changes and work from home guidance<\/li>\n
- Diversity, Equity and Inclusion plans<\/li>\n
- Office closure<\/li>\n
- Offshoring activities<\/li>\n
- Supplier data breach.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
Result<\/strong><\/h3>\n\n- Comprehensive, clear and aligned communications messaging to associates, clients and the media<\/li>\n
- Elevated the skill set of in-house communicators<\/li>\n<\/ul>\n
<\/p>\n
________________________<\/p>\n
<\/p>\n
Contact us to discuss how we can help you!<\/a><\/h2>\n<\/p>\n","protected":false},"excerpt":{"rendered":"
A long-established professional organization that serves the medical community and the public was subjected to a class-action lawsuit, charging it did not safeguard the personal information of its constituents.<\/p>\n
The Synergetic Group was engaged to help with a brand building and reputation improvement strategy.<\/p>\n
Approach<\/strong><\/h3>\nThe Synergetic Group worked with the executive director, executive committee of the board and legal counsel to fully understand the situation and concerns and align on objectives and goals. We then collaboratively created a communication strategy and actionable plans to help rebuild the organization\u2019s reputation. In doing so, we<\/p>\n
\n- Defined and assessed audiences and other key stakeholders<\/li>\n
- Developed a compelling narrative and a plan for conveying key messages through various channels<\/li>\n
- Identified risks and mitigation<\/li>\n
- Identified and trained strategic spokespersons<\/li>\n
- Established KPIs.<\/li>\n<\/ul>\n
Deliverable<\/strong><\/h3>\nThe Synergetic Group delivered an integrated marketing and communications plan to strengthen the organization\u2019s reputation and brand. Among the other materials developed, we equipped board members with talking points to confidently respond to questions from various internal and external stakeholders.<\/p>\n
Result<\/strong><\/h3>\n\n- Improved relationships between organization and stakeholders<\/li>\n
- Renewed confidence in the organization\u2019s competence and mission<\/li>\n<\/ul>\n
<\/p>\n
________________________<\/p>\n
<\/p>\n
C-Suite Communications<\/strong><\/h2>\nSituation<\/strong><\/h3>\nThe new CEO and Firm Managing Partner at a top-25 accounting and advisory firm felt that the existing Mission, Vision and Values did not reflect where she wanted to take the Firm.<\/p>\n
The Synergetic Group was hired to help refine the company\u2019s Mission, Vision and Values, define key messaging, and provide a strategic communications plan, a crisis communications plan and a social media policy as well as provide ongoing communication guidance to the senior leaders and the marketing team for the duration of the contract.<\/p>\n
Approach<\/strong><\/h3>\nKey aspects of The Synergetic Group\u2019s approach included the following:<\/p>\n
\n- Audited the Firm\u2019s recent communications as well as the messaging of its key competitors<\/li>\n
- Led the Executive Leadership Team in a full-day messaging workshop, including a competitive review, and drafted the Firm\u2019s key messages and supporting proof points.<\/li>\n
- Gained an understanding of the organization to be able to create and provide a sound and realistic strategic communications plan<\/li>\n
- Reviewed and edited all communications to be sent to a broad audience (associates, clients, media) for consistency of message and appropriate tone<\/li>\n<\/ul>\n
Deliverable<\/strong><\/h3>\nThe Synergetic Group<\/p>\n
\n- Helped the CEO and leadership team revise and refine new Mission, Vision and Values<\/li>\n
- Created and delivered a Strategic Communications Plan and helped implement<\/li>\n
- Developed and delivered a comprehensive Crisis Communication Plan<\/li>\n
- Researched, wrote and delivered a Social Media Policy<\/li>\n
- Created and edited communications to support a variety of initiatives, including the following:\n
\n- Annual employee engagement survey<\/li>\n
- Benefits enrollment communication plan and content<\/li>\n
- Business acquisition<\/li>\n
- Coronavirus communications to associates and clients, including office and travel policy changes and work from home guidance<\/li>\n
- Diversity, Equity and Inclusion plans<\/li>\n
- Office closure<\/li>\n
- Offshoring activities<\/li>\n
- Supplier data breach.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
Result<\/strong><\/h3>\n\n- Comprehensive, clear and aligned communications messaging to associates, clients and the media<\/li>\n
- Elevated the skill set of in-house communicators<\/li>\n<\/ul>\n
<\/p>\n
________________________<\/p>\n
<\/p>\n
Contact us to discuss how we can help you!<\/a><\/h2>\n<\/p>\n","protected":false},"excerpt":{"rendered":"
Deliverable<\/strong><\/h3>\nThe Synergetic Group delivered an integrated marketing and communications plan to strengthen the organization\u2019s reputation and brand. Among the other materials developed, we equipped board members with talking points to confidently respond to questions from various internal and external stakeholders.<\/p>\n
Result<\/strong><\/h3>\n\n- Improved relationships between organization and stakeholders<\/li>\n
- Renewed confidence in the organization\u2019s competence and mission<\/li>\n<\/ul>\n
<\/p>\n
________________________<\/p>\n
<\/p>\n
C-Suite Communications<\/strong><\/h2>\nSituation<\/strong><\/h3>\nThe new CEO and Firm Managing Partner at a top-25 accounting and advisory firm felt that the existing Mission, Vision and Values did not reflect where she wanted to take the Firm.<\/p>\n
The Synergetic Group was hired to help refine the company\u2019s Mission, Vision and Values, define key messaging, and provide a strategic communications plan, a crisis communications plan and a social media policy as well as provide ongoing communication guidance to the senior leaders and the marketing team for the duration of the contract.<\/p>\n
Approach<\/strong><\/h3>\nKey aspects of The Synergetic Group\u2019s approach included the following:<\/p>\n
\n- Audited the Firm\u2019s recent communications as well as the messaging of its key competitors<\/li>\n
- Led the Executive Leadership Team in a full-day messaging workshop, including a competitive review, and drafted the Firm\u2019s key messages and supporting proof points.<\/li>\n
- Gained an understanding of the organization to be able to create and provide a sound and realistic strategic communications plan<\/li>\n
- Reviewed and edited all communications to be sent to a broad audience (associates, clients, media) for consistency of message and appropriate tone<\/li>\n<\/ul>\n
Deliverable<\/strong><\/h3>\nThe Synergetic Group<\/p>\n
\n- Helped the CEO and leadership team revise and refine new Mission, Vision and Values<\/li>\n
- Created and delivered a Strategic Communications Plan and helped implement<\/li>\n
- Developed and delivered a comprehensive Crisis Communication Plan<\/li>\n
- Researched, wrote and delivered a Social Media Policy<\/li>\n
- Created and edited communications to support a variety of initiatives, including the following:\n
\n- Annual employee engagement survey<\/li>\n
- Benefits enrollment communication plan and content<\/li>\n
- Business acquisition<\/li>\n
- Coronavirus communications to associates and clients, including office and travel policy changes and work from home guidance<\/li>\n
- Diversity, Equity and Inclusion plans<\/li>\n
- Office closure<\/li>\n
- Offshoring activities<\/li>\n
- Supplier data breach.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
Result<\/strong><\/h3>\n\n- Comprehensive, clear and aligned communications messaging to associates, clients and the media<\/li>\n
- Elevated the skill set of in-house communicators<\/li>\n<\/ul>\n
<\/p>\n
________________________<\/p>\n
<\/p>\n
Contact us to discuss how we can help you!<\/a><\/h2>\n<\/p>\n","protected":false},"excerpt":{"rendered":"
- \n
- Improved relationships between organization and stakeholders<\/li>\n
- Renewed confidence in the organization\u2019s competence and mission<\/li>\n<\/ul>\n
<\/p>\n
________________________<\/p>\n
<\/p>\n
C-Suite Communications<\/strong><\/h2>\n
Situation<\/strong><\/h3>\n
The new CEO and Firm Managing Partner at a top-25 accounting and advisory firm felt that the existing Mission, Vision and Values did not reflect where she wanted to take the Firm.<\/p>\n
The Synergetic Group was hired to help refine the company\u2019s Mission, Vision and Values, define key messaging, and provide a strategic communications plan, a crisis communications plan and a social media policy as well as provide ongoing communication guidance to the senior leaders and the marketing team for the duration of the contract.<\/p>\n
Approach<\/strong><\/h3>\n
Key aspects of The Synergetic Group\u2019s approach included the following:<\/p>\n
- \n
- Audited the Firm\u2019s recent communications as well as the messaging of its key competitors<\/li>\n
- Led the Executive Leadership Team in a full-day messaging workshop, including a competitive review, and drafted the Firm\u2019s key messages and supporting proof points.<\/li>\n
- Gained an understanding of the organization to be able to create and provide a sound and realistic strategic communications plan<\/li>\n
- Reviewed and edited all communications to be sent to a broad audience (associates, clients, media) for consistency of message and appropriate tone<\/li>\n<\/ul>\n
Deliverable<\/strong><\/h3>\n
The Synergetic Group<\/p>\n
- \n
- Helped the CEO and leadership team revise and refine new Mission, Vision and Values<\/li>\n
- Created and delivered a Strategic Communications Plan and helped implement<\/li>\n
- Developed and delivered a comprehensive Crisis Communication Plan<\/li>\n
- Researched, wrote and delivered a Social Media Policy<\/li>\n
- Created and edited communications to support a variety of initiatives, including the following:\n
- \n
- Annual employee engagement survey<\/li>\n
- Benefits enrollment communication plan and content<\/li>\n
- Business acquisition<\/li>\n
- Coronavirus communications to associates and clients, including office and travel policy changes and work from home guidance<\/li>\n
- Diversity, Equity and Inclusion plans<\/li>\n
- Office closure<\/li>\n
- Offshoring activities<\/li>\n
- Supplier data breach.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
Result<\/strong><\/h3>\n
- \n
- Comprehensive, clear and aligned communications messaging to associates, clients and the media<\/li>\n
- Elevated the skill set of in-house communicators<\/li>\n<\/ul>\n
<\/p>\n
________________________<\/p>\n
<\/p>\n
Contact us to discuss how we can help you!<\/a><\/h2>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"