{"id":317,"date":"2017-11-17T17:15:07","date_gmt":"2017-11-17T22:15:07","guid":{"rendered":"http:\/\/thesynergeticgroup.com\/?page_id=317"},"modified":"2025-07-21T16:30:03","modified_gmt":"2025-07-21T20:30:03","slug":"thought-leadership-articles","status":"publish","type":"page","link":"https:\/\/thesynergeticgroup.com\/index.php\/thought-leadership-articles\/","title":{"rendered":"Perspectives"},"content":{"rendered":"\r\n<div class=\"oQbvyxvDBCpPEczhcIHjMkhKtuEbxQSixTyyFU\" tabindex=\"-1\">\r\n<div class=\"feed-shared-inline-show-more-text\r\n        feed-shared-update-v2__description feed-shared-inline-show-more-text--minimal-padding\r\n        \r\n        feed-shared-inline-show-more-text--3-lines\r\n        feed-shared-inline-show-more-text--expanded\r\n        \r\n        \r\n        \" tabindex=\"-1\" data-artdeco-is-focused=\"true\">\r\n<h2 class=\"wp-block-heading\" dir=\"ltr\">Celebrating 10 Years of Helping Clients Achieve Positive Business Results<\/h2>\r\n<h3 dir=\"ltr\">Strategic Insight | Tailored Strategy |<span style=\"font-size: 16px;\">\u00a0<\/span>Measurable Impact<\/h3>\r\n<h5 dir=\"ltr\">July 15, 2025<\/h5>\r\n<div class=\"update-components-text relative update-components-update-v2__commentary \" dir=\"ltr\"><span class=\"break-words\r\n          tvm-parent-container\"><span dir=\"ltr\">Ten years ago, The Synergetic Group began with a simple goal: help organizations communicate more effectively through moments of growth, change, and opportunity.<br \/><br \/>Since then, we\u2019ve been fortunate to work with clients across a wide range of industries, including:<br \/>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Accounting<br \/>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Building Products<br \/>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Consumer Packaged Goods<br \/>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Energy<br \/>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Manufacturing<br \/>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Medical<br \/>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Non-Profit<br \/>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Real Estate<br \/>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Sports<br \/><br \/>Our proven approach is adaptable to any organization and always tailored to the needs of our client.<br \/><br \/>From strategic messaging, change communications and ghostwriting to media relations, social media and crisis communication, we\u2019ve helped businesses achieve their objectives and goals. Effective communication is always at the heart of shaping perceptions, driving growth and achieving business results.<br \/><br \/>What\u2019s made this journey meaningful is the trust our clients place in us. We are incredibly grateful and appreciate their confidence.<br \/><br \/>We have remained true to our purpose of bringing parties together to work toward a shared goal as depicted by our brand mark. The bridge that we often show in our branding represents connections between us, our clients and their stakeholders and the communications that we collaboratively create. <br \/><br \/>If you&#8217;re facing a new challenge or planning your next chapter, feel free to reach out. There&#8217;s no obligation. We\u2019re always happy to have a conversation and are looking forward to our next ten years!<\/span><\/span><\/div>\r\n<\/div>\r\n<\/div>\r\n<div class=\"update-components-image\r\n        update-components-image--single-image\r\n        feed-shared-update-v2__content\">\r\n<div class=\"update-components-image__container-wrapper relative\">\r\n<div class=\"update-components-image__container\r\n            \">_________________________________________<\/div>\r\n<\/div>\r\n<\/div>\r\n<h2 class=\"title\">How Working on a Film Set Surprisingly Correlates to Communications and PR Work<\/h2>\r\n<h5>July 10, 2024<\/h5>\r\n<p><span style=\"font-weight: 400;\">Two years ago, I had the opportunity to be an extra in a TV series that was being filmed in the area. I\u2019ve always thought that could be fun, so I checked my client work schedule obligations and determined I could allocate a day here or there.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">What did I need to do to be considered? Not much, actually. The casting company posted roles they were looking to fill for a Civil-War era miniseries, so I completed an application, checked off a couple of roles where I matched the demographic parameters, submitted a couple of photos, indicated a few dates I could be available and waited.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Within a few weeks, I received a text to schedule me for my first costume fitting in a former school gymnasium filled with period clothing to fit all shapes and sizes. Over the course of a couple of months, I was selected for three different roles and filmed on three occasions, each requiring a separate fitting and a different look.\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">While this experience was very different from my typical work as a professional communicator, there are some surprising similarities between the two:<\/span><\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Deal with the ambiguity, and enjoy the discovery. <\/b><span style=\"font-weight: 400;\">Early on, we weren\u2019t told the name of the series or who the director or main actors were. We didn\u2019t even know what network it was being produced for or the release timing. Our excitement built as we learned these details in the weeks ahead. Sometimes, in my communications work, especially when creating communications for a company\u2019s acquisition, new business expansion, technology implementation or even a leadership change, not all of the details are known or shared up front, and it\u2019s okay. I\u2019ll build the framework, plug in that information when it becomes available and tailor the communications accordingly.<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Your work is often secondary to the needs of others.<\/b><span style=\"font-weight: 400;\"> There were numerous takes of the same scene, not usually because of the extras, but possibly because a main actor may not have delivered their lines as desired or a horse pulling a wagon didn\u2019t occur when it was supposed to happen. In creating communications for clients, I\u2019m usually at the mercy of their timing, too: <\/span><i><span style=\"font-weight: 400;\">when they<\/span><\/i><span style=\"font-weight: 400;\"> need me to create a communications plan, <\/span><i><span style=\"font-weight: 400;\">when they<\/span><\/i><span style=\"font-weight: 400;\"> decide they could use help, <\/span><i><span style=\"font-weight: 400;\">when they<\/span><\/i><span style=\"font-weight: 400;\"> have enough information to share so I can get started, etc. All workable, and the sooner a client can reach out and provide details, the better!<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Be okay with giving up control sometimes.<\/b><span style=\"font-weight: 400;\"> In my work with clients, I create my recommendations based on best practices to align with their situation and the information they provide. In the end, however, the client decides if they want to use everything I provide or change some wording, perhaps. On the film set, I could choose the days that I worked, but I had no say in when I would be called to the set, could eat or even use the restroom. All timing during the film day was determined by the client.\u00a0<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Stretch your comfort zone. <\/b><span style=\"font-weight: 400;\">Clients sometimes reach out to me because they find themselves outside their comfort zone, especially when faced with a crisis. Often, I may encourage them to go beyond their comfort zone to achieve the communications or business objective. On the film set, I was styled to look like I was from the 1860s. In one role, I sort of looked like a scruffy Indiana Jones type with brown suede coat and hat. Kind of cool, I thought. In another role, I looked like Yosemite Sam with voluminous hair and formal attire. Kind of silly, which leads me to my next point:<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Don\u2019t take yourself too seriously.<\/b><span style=\"font-weight: 400;\"> Fun in the workplace is a sometimes overlooked amenity, but it\u2019s so important for so many reasons. If you can\u2019t have fun at work, then I\u2019d encourage you to think about moving to a job where you can. I love developing relationships with clients, where we can laugh and enjoy working with each other.\u00a0<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Be sensible and know what\u2019s appropriate for the situation.<\/b><span style=\"font-weight: 400;\"> Challenging conditions became exhausting with 12+ hour days, 95-degree heat and night-time shoots from dusk to dawn. There was no way I could have physically been on set on back-to-back days and, fortunately, I didn\u2019t commit to that up front. I was thankful I took a cautionary approach. In my work as a communications professional, sometimes a cautionary communications approach is warranted, sometimes a bolder approach is best. It all depends on the situation and circumstances, which I help my clients assess.<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Finally, don\u2019t pass up the opportunity to experience something special with family.<\/b><span style=\"font-weight: 400;\"> In fact, seek it out. When my kids were young, I always worked to be able to attend their game or performance or whatever was important to them. In this case, my son Jack was home for summer break from college, where he was studying film production. He also applied and was selected for a couple of roles. We had the opportunity to be on set together one day, which is a memory we will always share.<\/span><\/li>\r\n<\/ul>\r\n<p><span style=\"font-weight: 400;\">So, would I be an extra again? Absolutely \u2013 schedule permitting! The start of a new career? Not likely. But the casting company actually reached out to me a few months later and asked if I could be available for the feature film <\/span><i><span style=\"font-weight: 400;\">Origin<\/span><\/i><span style=\"font-weight: 400;\">. Unfortunately, it didn\u2019t work with my schedule. My communications work comes first.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">If you\u2019re curious, the series I worked on is <\/span><a href=\"https:\/\/tv.apple.com\/us\/show\/manhunt\/umc.cmc.3uqhvdplroersd5p2l72udkal\"><i><span style=\"font-weight: 400;\">Manhunt<\/span><\/i><span style=\"font-weight: 400;\"> on Apple TV+<\/span><\/a><span style=\"font-weight: 400;\">. You can find me in several shots midway through Episode 2 during Andrew Johnson\u2019s inauguration party. More commonly, you can regularly find me helping clients with their communications needs. Just <a href=\"https:\/\/thesynergeticgroup.com\/index.php\/contact-us\/\">reach out<\/a> if you\u2019d like to discuss what I and my colleagues can do for your company.<\/span><\/p>\r\n<p>____________________________________________________________________<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-group\">\r\n<div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\r\n<div class=\"wp-block-group\">\r\n<div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\r\n<h2 class=\"wp-block-heading\">What Leaders Can Learn about Communication Preparedness from the Coronavirus<\/h2>\r\n<h5>April 2, 2020<\/h5>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">All businesses and other organizations have been consumed with communicating to employees, customers and clients, members, suppliers, investors and other stakeholders about how the coronavirus is impacting each of them. Now that we\u2019re a few weeks into this, has anyone paused to think about all they\u2019ve had to do over the past several weeks to deliver what hopefully has been effective communications? How prepared were you for this crisis?<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">While many organizations are still working through how to keep their businesses running, there are likely very few that have yet considered how their responses to this situation could have been better. If you\u2019ve not yet done so, conduct an \u201cafter-action review\u201d to identify what worked well and what could have been better. This should follow the execution of every communication strategy, especially when due to a crisis. And you don\u2019t have to wait until the pandemic is over to review and improve.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">As organizations are cutting back, not knowing how long the coronavirus pandemic may adversely impact their businesses, I\u2019m hearing of instances where communication resources are being cut. Unfortunately, this happens every time the economy turns south.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Rather than cut back on communication resources, think about how you can use them to better inform organizational decision making and strengthen your organization\u2019s culture and brand. If you don\u2019t have a crisis communication plan, insist that one is created for your organization. What and how you\u2019ve communicated thus far in response to the coronavirus pandemic can serve as a start to a crisis communication plan to help you through future crises. And, all of this can be created remotely!<\/p>\r\n<p>Prior to the onset of the coronavirus pandemic, a client asked me to develop a crisis communication plan for their company. I delivered a comprehensive 50-page plan while working from home.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><a href=\"http:\/\/thesynergeticgroup.com\/index.php\/contact-us\/\">If you\u2019d like to know more, let us know. We would be happy to help.<\/a><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Stay safe!<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">____________________________________________________________________<\/p>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\r\n<div class=\"wp-block-group__inner-container\">\r\n<h2 class=\"title\"><a href=\"https:\/\/biztechmagazine.com\/article\/2017\/06\/8-critical-steps-flawless-technology-launch\">8 Critical Steps for a Flawless Technology Launch<\/a><\/h2>\r\n<h5 class=\"title\">By Jim Burke and Robert Herta<\/h5>\r\n<h4>Published June 30, 2017 in <a href=\"https:\/\/biztechmagazine.com\/article\/2017\/06\/8-critical-steps-flawless-technology-launch\">biztechmagazine.com<\/a>\u00a0<\/h4>\r\n<p>CIOs and IT teams face more demands than simply implementing new and improved turnkey technologies. Leadership teams are challenging them to\u00a0identify and implement digital innovations that streamline work processes, drive efficiencies and support the growth of the business.<\/p>\r\n<p>A large Fortune 500 client recently launched a series of global technology tools as part of a transformation and cost-savings initiative to improve business results.<\/p>\r\n<p>The launches required\u00a0careful planning, including an integrated communications system across countries, cultures, business units and functional areas. It was essential that we, as professional communicators, worked side by side with the client, technology partners and integration providers to\u00a0align the communication plans with the technology project plans.<\/p>\r\n<h4>Tips for Successful IT Deployments<\/h4>\r\n<p>It all starts with the planning. Involving the right people early and establishing an organizing principal for both the launch plan and communications approach will increase the chances of a successful launch and minimize disruptions to your business.<\/p>\r\n<p>To help ensure that your technology launch is well understood, accepted and \u2014 ideally \u2014 embraced, here are eight steps for success:<\/p>\r\n<ol>\r\n<li><strong>Focus on the benefits, and understand the promise of the technology.\u00a0<\/strong>What are the capabilities and limitations of the new technology? What\u2019s the expected timeline for deployment? Will it be a single \u201cbig-bang\u201d launch, or will the technology be rolled out in waves over weeks or months?In developing your communications plans and timeline, it\u2019s best to\u00a0work backward, starting with what needs to be communicated on launch day and then determining what needs to happen in the days and weeks leading up the launch.<\/li>\r\n<li><strong>Define audiences by relevance.<\/strong>\u00a0Who are the users: power users or occasional users? Where are they? Are they internally, externally, locally, regionally, globally or functionally based? Will customers or suppliers interact with the technology? Are there language, cultural or training barriers? Which leaders and other influencers can help drive the change and communications? Is the technology something that you want to talk about with the media, or would you prefer not to discuss it outside of the stakeholders involved? Either way, you need to be prepared to respond to a media inquiry.<\/li>\r\n<li><strong>Identify the technology but avoid \u201cbranding.\u201d\u00a0<\/strong>What is the simple and easy-to-identify name for the new technology that will resonate with users? The more you can include users\u2019 input in the naming, the more likely they will engage. If the technology is global, be sure to get input from other countries and regions.\u00a0Think strategically\u00a0on\u00a0the timing for revealing your brand. If it\u2019s closer to the launch, it will minimize user confusion.\u00a0Be careful not to \u201cbrand\u201d the effort so as not to create a campaign. Technology investment is a differentiator in business and must be seen as such.<\/li>\r\n<li><strong>Develop a compelling narrative.\u00a0<\/strong>There needs to be an overarching storyline built at the outset. This narrative serves as the foundation for different levels of messaging. What will change for each audience? Power users will need more details and will probably be influencers for others.\u00a0Give special attention to the messaging for each audience so they can fully understand the rationale for the change, how to use the new technology and even how to help others.<\/li>\r\n<li><strong>Communicate with users through numerous channels, especially face-to-face meetings.\u00a0<\/strong>Which communication channels will best reach your audiences with their preferred method of receiving information? Are there face-to-face meetings you can leverage to prepare users for the change? How will you engage leaders to help communicate the messages leading up to launch day? What mechanisms can reinforce the messaging after launch? The key here is to ensure users are receiving consistent messages in multiple channels.<\/li>\r\n<li><strong>Know your risk profile.\u00a0<\/strong>What are the risks to your company? How do the communications plan and timeline address the risks? Think about what your contingency plans will be if the launch doesn\u2019t take place for whatever reason and how you\u2019ll communicate it.\u00a0Ensure that you have a consistent message to communicate\u00a0confidence in the mitigation plans that address any issues.<\/li>\r\n<li><strong>Address questions in a fluid manner.\u00a0<\/strong>How will you field questions? How will they be answered? Make sure you have a document with frequently asked questions and answers that can be updated as issues emerge. How will issues be escalated? You\u2019ll need a means for sensing and quickly responding to users\u2019 issues. If you don\u2019t provide that avenue, users will find their own way, such as taking to social media. Monitor social media, and stay close with the project team beyond launch so you can make recommendations to appropriately address trends and hot issues.<\/li>\r\n<li><strong>Constantly ensure you\u2019re delivering on the promise.<\/strong>\u00a0How will you measure the effectiveness of communications? How will you provide updates and communicate successes and areas for improvement? Be sure to think long term (beyond the launch) and create a sustainable communications strategy for operational communications.<\/li>\r\n<\/ol>\r\n<h4>Launch Technology Right the First Time<\/h4>\r\n<p>Following these steps allows for a more flawless launch effort as the new technology gains user acceptance.<\/p>\r\n<p>To borrow a clich\u00e9, you want to get it right the first time.\u00a0Relaunches are expensive, and they can adversely affect your organization\u2019s credibility and sour your audiences on the brand.\u00a0Plan and prepare accordingly.<\/p>\r\n<p>Take the time to involve the right people early, immerse yourself in the technology itself, and spend time up front understanding the culture and how people learn. These inputs will be the basis of a comprehensive communications strategy designed to accelerate the process.<\/p>\r\n<p>Beyond the launch, the only metric worth noting will be\u00a0how quickly and seamlessly the business adopts the new technology.<\/p>\r\n<\/div>\r\n<\/div>\r\n<p>&nbsp;<\/p>\r\n<h2 style=\"text-align: center;\"><a href=\"http:\/\/thesynergeticgroup.com\/index.php\/contact-us\/\">Contact us to discuss how we can help you!<\/a><\/h2>\r\n\r\n\r\n\r\n<figure class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\r\n<figure><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"563\" class=\"wp-image-295\" src=\"https:\/\/i0.wp.com\/thesynergeticgroup.com\/wp-content\/uploads\/2017\/04\/The_Synergetic_Group14.jpg?resize=900%2C563\" alt=\"\" data-id=\"295\" data-full-url=\"http:\/\/thesynergeticgroup.com\/wp-content\/uploads\/2017\/04\/The_Synergetic_Group14.jpg\" data-link=\"http:\/\/thesynergeticgroup.com\/the_synergetic_group14\/\" srcset=\"https:\/\/i0.wp.com\/thesynergeticgroup.com\/wp-content\/uploads\/2017\/04\/The_Synergetic_Group14.jpg?resize=1024%2C640&amp;ssl=1 1024w, https:\/\/i0.wp.com\/thesynergeticgroup.com\/wp-content\/uploads\/2017\/04\/The_Synergetic_Group14.jpg?resize=300%2C187&amp;ssl=1 300w, https:\/\/i0.wp.com\/thesynergeticgroup.com\/wp-content\/uploads\/2017\/04\/The_Synergetic_Group14.jpg?resize=768%2C480&amp;ssl=1 768w, https:\/\/i0.wp.com\/thesynergeticgroup.com\/wp-content\/uploads\/2017\/04\/The_Synergetic_Group14.jpg?w=1800 1800w, https:\/\/i0.wp.com\/thesynergeticgroup.com\/wp-content\/uploads\/2017\/04\/The_Synergetic_Group14.jpg?w=2700 2700w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\r\n<\/figure>\r\n","protected":false},"excerpt":{"rendered":"<p>Celebrating 10 Years of Helping Clients Achieve Positive Business Results Strategic Insight | Tailored Strategy |\u00a0Measurable Impact July 15, 2025 Ten years ago, The Synergetic Group began with a simple goal: help organizations communicate more effectively through moments of growth, change, and opportunity. Since then, we\u2019ve been fortunate to work with clients across a wide &hellip; <a href=\"https:\/\/thesynergeticgroup.com\/index.php\/thought-leadership-articles\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Perspectives<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":419,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false,"footnotes":""},"tags":[69,73,25,68,22,16,74,71,72,70,28,12,27,7,67,11,10,66,59],"class_list":["post-317","page","type-page","status-publish","has-post-thumbnail","hentry","tag-after-action-review","tag-better-communications","tag-change-communication","tag-coronavirus-communications","tag-crisis-communication","tag-crisis-communications","tag-crisis-plan","tag-effective-communications","tag-employee-communications","tag-improved-communications","tag-information-technology","tag-internal-communications","tag-it","tag-jim-burke","tag-pandemic-communications","tag-stakeholder-engagement","tag-strategic-communication","tag-technology-communications","tag-thought-leader"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Perspectives - The Synergetic Group<\/title>\n<meta name=\"description\" content=\"Read a couple of articles here that we have written to provide guidance regarding crisis, technology and change communications.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/thesynergeticgroup.com\/index.php\/thought-leadership-articles\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Perspectives - The Synergetic Group\" \/>\n<meta property=\"og:description\" content=\"Read a couple of articles here that we have written to provide guidance regarding crisis, technology and change communications.\" \/>\n<meta property=\"og:url\" content=\"http:\/\/thesynergeticgroup.com\/index.php\/thought-leadership-articles\/\" \/>\n<meta property=\"og:site_name\" content=\"The Synergetic Group\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-21T20:30:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/thesynergeticgroup.com\/wp-content\/uploads\/2021\/01\/nature-3219751_1920.jpg?fit=1920%2C1280\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\/\/thesynergeticgroup.com\/index.php\/thought-leadership-articles\/\",\"url\":\"http:\/\/thesynergeticgroup.com\/index.php\/thought-leadership-articles\/\",\"name\":\"Perspectives - The Synergetic Group\",\"isPartOf\":{\"@id\":\"https:\/\/thesynergeticgroup.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"http:\/\/thesynergeticgroup.com\/index.php\/thought-leadership-articles\/#primaryimage\"},\"image\":{\"@id\":\"http:\/\/thesynergeticgroup.com\/index.php\/thought-leadership-articles\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/thesynergeticgroup.com\/wp-content\/uploads\/2021\/01\/nature-3219751_1920.jpg?fit=1920%2C1280&ssl=1\",\"datePublished\":\"2017-11-17T22:15:07+00:00\",\"dateModified\":\"2025-07-21T20:30:03+00:00\",\"description\":\"Read a couple of articles here that we have written to provide guidance regarding crisis, technology and change communications.\",\"breadcrumb\":{\"@id\":\"http:\/\/thesynergeticgroup.com\/index.php\/thought-leadership-articles\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/thesynergeticgroup.com\/index.php\/thought-leadership-articles\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\/\/thesynergeticgroup.com\/index.php\/thought-leadership-articles\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/thesynergeticgroup.com\/wp-content\/uploads\/2021\/01\/nature-3219751_1920.jpg?fit=1920%2C1280&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/thesynergeticgroup.com\/wp-content\/uploads\/2021\/01\/nature-3219751_1920.jpg?fit=1920%2C1280&ssl=1\",\"width\":1920,\"height\":1280},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/thesynergeticgroup.com\/index.php\/thought-leadership-articles\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/thesynergeticgroup.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Perspectives\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/thesynergeticgroup.com\/#website\",\"url\":\"https:\/\/thesynergeticgroup.com\/\",\"name\":\"The Synergetic Group\",\"description\":\"Helping organizations achieve their objectives through clear, strategic communication and stakeholder engagement\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/thesynergeticgroup.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Perspectives - The Synergetic Group","description":"Read a couple of articles here that we have written to provide guidance regarding crisis, technology and change communications.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/thesynergeticgroup.com\/index.php\/thought-leadership-articles\/","og_locale":"en_US","og_type":"article","og_title":"Perspectives - The Synergetic Group","og_description":"Read a couple of articles here that we have written to provide guidance regarding crisis, technology and change communications.","og_url":"http:\/\/thesynergeticgroup.com\/index.php\/thought-leadership-articles\/","og_site_name":"The Synergetic Group","article_modified_time":"2025-07-21T20:30:03+00:00","og_image":[{"width":1920,"height":1280,"url":"https:\/\/i0.wp.com\/thesynergeticgroup.com\/wp-content\/uploads\/2021\/01\/nature-3219751_1920.jpg?fit=1920%2C1280","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"12 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"http:\/\/thesynergeticgroup.com\/index.php\/thought-leadership-articles\/","url":"http:\/\/thesynergeticgroup.com\/index.php\/thought-leadership-articles\/","name":"Perspectives - The Synergetic Group","isPartOf":{"@id":"https:\/\/thesynergeticgroup.com\/#website"},"primaryImageOfPage":{"@id":"http:\/\/thesynergeticgroup.com\/index.php\/thought-leadership-articles\/#primaryimage"},"image":{"@id":"http:\/\/thesynergeticgroup.com\/index.php\/thought-leadership-articles\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/thesynergeticgroup.com\/wp-content\/uploads\/2021\/01\/nature-3219751_1920.jpg?fit=1920%2C1280&ssl=1","datePublished":"2017-11-17T22:15:07+00:00","dateModified":"2025-07-21T20:30:03+00:00","description":"Read a couple of articles here that we have written to provide guidance regarding crisis, technology and change communications.","breadcrumb":{"@id":"http:\/\/thesynergeticgroup.com\/index.php\/thought-leadership-articles\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["http:\/\/thesynergeticgroup.com\/index.php\/thought-leadership-articles\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"http:\/\/thesynergeticgroup.com\/index.php\/thought-leadership-articles\/#primaryimage","url":"https:\/\/i0.wp.com\/thesynergeticgroup.com\/wp-content\/uploads\/2021\/01\/nature-3219751_1920.jpg?fit=1920%2C1280&ssl=1","contentUrl":"https:\/\/i0.wp.com\/thesynergeticgroup.com\/wp-content\/uploads\/2021\/01\/nature-3219751_1920.jpg?fit=1920%2C1280&ssl=1","width":1920,"height":1280},{"@type":"BreadcrumbList","@id":"http:\/\/thesynergeticgroup.com\/index.php\/thought-leadership-articles\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/thesynergeticgroup.com\/"},{"@type":"ListItem","position":2,"name":"Perspectives"}]},{"@type":"WebSite","@id":"https:\/\/thesynergeticgroup.com\/#website","url":"https:\/\/thesynergeticgroup.com\/","name":"The Synergetic Group","description":"Helping organizations achieve their objectives through clear, strategic communication and stakeholder engagement","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/thesynergeticgroup.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/thesynergeticgroup.com\/index.php\/wp-json\/wp\/v2\/pages\/317","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesynergeticgroup.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/thesynergeticgroup.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/thesynergeticgroup.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thesynergeticgroup.com\/index.php\/wp-json\/wp\/v2\/comments?post=317"}],"version-history":[{"count":22,"href":"https:\/\/thesynergeticgroup.com\/index.php\/wp-json\/wp\/v2\/pages\/317\/revisions"}],"predecessor-version":[{"id":503,"href":"https:\/\/thesynergeticgroup.com\/index.php\/wp-json\/wp\/v2\/pages\/317\/revisions\/503"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thesynergeticgroup.com\/index.php\/wp-json\/wp\/v2\/media\/419"}],"wp:attachment":[{"href":"https:\/\/thesynergeticgroup.com\/index.php\/wp-json\/wp\/v2\/media?parent=317"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesynergeticgroup.com\/index.php\/wp-json\/wp\/v2\/tags?post=317"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}